DESIGN IS NOT ABOUT REALIZING BEAUTY:
BEAUTY EMERGES FROM SELECTION,
AFFINITY, INTEGRATION, LOVE.
L. I. Kahan
Gold Chains is a historical company in Arezzo producing machine chains. It was founded in 1977 by Piero Marini, the first production site was born in Badia al Pino (Ar), a small village in the beautiful Val di Chiana, where Mr. Marini has always had residence; later the company moved to Arezzo where it remained until 2006. In that year the company moved to its current location: the Industrial Area of San Zeno, historical settlement of the goldsmith companies in Arezzo. The plant is now of adequate proportions to its capacity, with 1200 square meters of surface available. The company is currently run by the sons. Piero Marini had a primary role: he trained professionally at the historical MGZ in Arezzo (the mechanical division of Unoaerre). He first acquired the ability to operate on different versions of machines for chain, then became a designer of themselves,
finally he moved on to their commercialization in the world and to the establishment of entire goldsmith companies, commissioned by foreign entrepreneurs. With such acquired background, it was relatively easy for him to make the decision to set up his own company: Gold Chains s.r.l. He led his growth, first forming his collaborators then their sons. Over the years he has travelled the world establishing business relationships with many customers and has known new economic realities. The company was growing and innovating continuously to keep pace with the various ever-changing markets. Investments in technology have always been in the company’s priorities, currently the machines for chains are in the order of a hundred, to be added to other 60/70 machines used in various processes that every product needs. Every year the company invests in new machinery or new production processes.